webLyzard Publications

Extracting Knowledge from the Web and Social Media for Progress Monitoring in Public Outreach and Science Communication

Scharl, Arno and Herring, David D. (2013) Extracting Knowledge from the Web and Social Media for Progress Monitoring in Public Outreach and Science Communication. In: 19th Brazilian Symposium on Multimedia and the Web (WebMedia-2013), 5-8 November 2013, Salvador de Bahia, Brazil.

[img]
Preview
PDF - Published Version
2MB

Official URL: http://www.weblyzard.com/wysdom

Abstract

Given the intense attention that environmental topics such as climate change attract in news and social media coverage, key questions for large science agencies such as the National Oceanic and Atmospheric Administration (NOAA) are how different stakeholders perceive the observable threats and policy options, how public media react to new scientific insights, and how journalists present climate science knowledge to the public. This paper investigates the potential of semantic technologies to address these questions. It introduces the NOAA Media Watch and presents a detailed case study of how the metrics and visualizations of the webLyzard Web intelligence platform are used to track information flows across online media channels. Building upon this platform, we present a novel framework to measure the impact of science communication and public outreach campaigns – through a combination of quantitative and visual methods that go beyond sentiment analysis and related opinion mining approaches.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:Web intelligence, visual analytics, semantic technologies, online media monitoring, science communication.
Subjects:Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources
ID Code:73
Deposited By: Prof Dr Arno Scharl
Deposited On:27 Oct 2013 22:41
Last Modified:08 Nov 2013 01:24

Repository Staff Only: item control page