webLyzard Publications

Extraction and Interactive Exploration of Knowledge from Aggregated News and Social Media Content

Scharl, Arno and Hubmann-Haidvogel, Alexander and Weichselbraun, Albert and Wohlgenannt, Gerhard and Lang, Heinz-Peter and Sabou, Marta (2012) Extraction and Interactive Exploration of Knowledge from Aggregated News and Social Media Content. In: Fourth ACM SIGCHI Symposium on Engineering Interactive Computing Systems (EICS-2012), 25–28 Jun 2012, Copenhagen, Denmark.

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Abstract

The webLyzard media monitoring and Web intelligence platform (www.webLyzard.com) presented in this paper is a flexible tool for assessing the positioning of an organization and the effectiveness of its communications. The platform aggregates large archives of digital content from multiple stakeholders. Each week it processes millions of documents and user comments from news media, blogs, Web 2.0 platforms such as Facebook, Twitter and YouTube, and the Web sites of companies and NGOs. An interactive dashboard with trend charts and complex map projections shows how often and where information is published. It also provides a real-time account of topics that stakeholders associate with an organization. Positive or negative sentiment is computed automatically, which reflects the impact of public relations and marketing campaigns.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:Interactive exploration of information spaces, social media monitoring tools, Web intelligence, visual analytics, user interfaces
Subjects:Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:Faculty of Engineering, Science and Mathematics > School of Electronics and Computer Science
ID Code:50
Deposited By: Dr Albert Weichselbraun
Deposited On:29 Jun 2012 15:17
Last Modified:29 Jun 2012 15:18

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